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Lincoln Core Income Brochure

Brenda Fletcher, Art Director
Ken Velaquez, Senior Designer
Lincoln Financial Group

The Challenge

Create a brochure that shows two financial companies that come together to sell an innovative, modern annuity product line.

The Process

We came together to brainstorm ideas for this new product. We researched other competitors current brochures to get a feel of what was out in the industry. Then we created moodboards to get an idea of the look and feel we wanted to accomplish. We introduced fresh, bold new colors and striking photography.

The Outcome

A stunning and clean brochure with clear data illustrations that was highly recieved in the industry. It's a piece Lincoln Financial Group is proud to have in their portfolio.

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