Art Director & UX Creative
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[email protected]

www.brenfletch.com
Harleysville, Pennsylvania

PROFESSIONAL STATEMENT

I’m a creative with a passion for understanding user behavior and being able to take that information to design experiences that gets positive results. I have been a creative for over 18 years, and my passion flows through research, wireframing and development, problem solving, and great design. My true passion is being a part of a great design team and producing work we all enjoy.


SKILLS + EXPERTISE

Design management
Brand development & education
Project management
UX/UI design
HTML / CSS
Adobe Creative Suite
Print design
Web design

EDUCATION

BFA Graphic design
Moore College of Art & Design

MFA Advertising
Academy of Art University

UX design certification
Design Lab

AWARDS

GD USA
In-house Design Awards 2018
Foreign National digital brochure

GD USA
In-house Design Awards 2017
Lincoln’s internal marketing magazine

Greater San Francisco Ad Club
The Addy’s 2008
Silver Addy for Magazine Ad Campaign for Levis

NOTABLES

Adobe Showcase San Francisco Zoo: A whole different animal

HOW Inside the Design The San Francisco Zoo’s Website Redesign

WORK EXPERIENCE
UX DESIGNER CONSULTANT

Randstad / Vanguard / Malvern / 2019- Current

Contributed in UX design direction with the goal of improving the experience of the users. Worked with cross-divisional teams and business leaders to deliver designs, prototypes and documentation, informed by user response.

CONTINUING EDUCATION INSTRUCTOR

Moore College of Art & Design / Philadelphia / 2016-Current

Teach and mentor continuing education students with their future in web design. We focus on the HTML and CSS languages, how to build websites, and email campaigns.

LEAD DESIGNER / ART DIRECTOR

Lincoln Financial Group / Radnor / 2012-2018

Lead all design components for the life insurance division. Created campaigns that included print, web-based advertising and digital projects. Became a brand champion and helped with education of the brand.

ART DIRECTOR

San Francisco Zoo / San Francisco / 2009-2012

Development of a wide range of tactics, from creative advertising, web design and development, environmental signage, social media management and creating direct mail campaigns, multimedia and experiential marketing and promotions, and hiring and managing outsourced designers.

GRAPHICS COORDINATOR

San Francisco YMCA / San Francisco / 2005-2007

Managed all graphics and print material, developed and executed advertising campaigns for the marketing and sales departments. Also managed the facilities website through a CMS.


FREELANCE
DESIGNER

Draftaway / Washington DC / 2018-Current

DESIGNER

3rd Street Youth Center / San Francisco / 2008-2012

WEB DESIGNER

CBS Interactive, Chow.com / San Francisco / 2008-2009