Good Market's goal was to expand their customer base and market share. They wanted to design and release a pilot program in Philadelphia, iterate based on what they learn and then expand the product to other cities around the country.
I started the process with competitive analysis, card sorting and with started laying out a site map. I then focused on how the mobile app would function and created several user flows such as creating accounts and purchasing.
The mobile app design, when user-tested, score very high in usability. The most common response was that the purchasing process and shopping cart "was easy enough to understand and simple to navigate." Steps are now being made for development.