We created a beautifully designed brochure with clear data illustrations that was highly received in the industry. We are proud of the piece Lincoln Financial Group has added to their portfolio with this brochure.
Challenge
In order to market an innovative, modern annuity product line, we wanted to produce a brochure depicting the collaboration between two financial companies.
Solution
As part of our brainstorming process, we looked at other competitors' current brochures to see what was out there. We made mood boards to help us visualize the look and feel of the new product. We introduced bright, bold new colors and striking photography.